It's a direction where intense narratives in games is no longer niche, but mainstream. Where people want to play the game for the story of saving the Galaxy, not to shoot things.
Any journalist, media historian, or media studies buff should really be taking notice. I suspect that in the next 10-12 years there will be some major changes in the delivery of narrative in games that isn't about pure motivation, and could result in truly validating the medium in the same respectable light as film, music, and other high arts.
